About Eight Insights

The name "Eight Insights" symbolises infinity and abundance in Chinese culture, while "Insights" reflects our commitment to providing valuable, in-depth knowledge on subjects of varied interests.

Eight Insights was founded by Ivan Theodoulou, who has over 25 years of PR experience in Asia. In 2021, he set up his own power / fractional PR agency (Eight PR) in Hong Kong with a focus on technology PR and law firm PR, and other sectors.

A UK citizen, and a permanent Hong Kong resident, Ivan first visited China in 1987 as a solo traveller by train from Hong Kong to Guangzhou and has since traveled extensively throughout the country.