The name "Eight Insights" symbolises infinity and abundance in Chinese culture, while "Insights" reflects our commitment to providing valuable, in-depth knowledge on subjects of varied interests.

Eight Insights was founded by Ivan Theodoulou, a seasoned public relations professional with extensive experience across Asia. In 2021, he launched Eight PR, a boutique public relations consultancy in Hong Kong that merges creativity with a deep understanding of the local market to deliver impactful and tailored communication strategies.